Hootsuite is a social media management tool designed to help its users manage all of their social media activity in one central platform.
Is Hootsuite the best option for enterprise? Go deeper with TechnologyAdvice’s review of 9 alternatives to Hootsuite.
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Features of Hootsuite
Hootsuite offers a wide variety of social media management features, and there are a few features where it shines over its competitors. This includes automated content scheduling, social engagement & content creation, analytics, and integrations.
Automated Content Scheduling
Hootsuite lets a user schedule posts across all of their social media channels. Therefore, instead of having to manually post their content, they can choose a specific day and time in advance to post. Being able to post automatically helps ensure consistency and lets users post at the most optimal time.
A necessary component of maintaining a robust social media presence is maintaining a high engagement rate. Hootsuite lets its users set up streams that show which content is receiving a high level of engagement. This can guide a user’s future content creation strategy.
Hootsuite offers dashboards that show how a user’s social media campaigns are performing on an analytical level. Being able to view important KPIs is helpful in understanding how effective a user’s social media efforts are, which can then influence their content strategy. Hootsuite also lets its users export reports of their social media analytics as PDFs, Excel spreadsheets, PowerPoints, and CSV files.
One of Hootsuite’s advantages is it lets you integrate with over 150 applications, which expand the functionality of your application. Some of the major applications Hootsuite integrates with includes:
- Adobe Creative Cloud
Is Hootsuite free?
Hootsuite offers a variety of differently priced plans, including a free version.
|Free||2 social accounts, 5 scheduled posts, 1 user|
|Professional||$49 per month, 10 social accounts, unlimited scheduled posts, 1 user|
|Team||$129 per month, 20 social accounts, unlimited scheduled posts, 3 users|
|Enterprise||Contact Hootsuite, 35+ social accounts, unlimited scheduled posts, 5+ users|
Hootsuite belongs in a competitive marketplace with many social media management tools. Some of its top competitors include:
Which social media management tool is the best?
Determining the best social media management tool is highly dependent on a user or business’s social media needs. SoftwarePundit, a software solution review site, ranked Hootsuite 86/100 in its recent review of HootSuite.
In particular, Hootsuite outranked its competition in number of possible integrations, and social listening and analytics.
Hootsuite is a well-rounded social media management tool, it lacks some of the enterprise capabilities of other solutions like Sprout Social. It’s best for individuals and SMBs who need to streamline their social media management.
What do you need to know when selecting the best social media management solution? Check out our comprehensive Buyer’s Guide to Social Media Marketing Tools.