Financial services CRM functions much like a multipurpose customer relationship management (CRM) solution that manages and builds relationships through automated workflows, contact and account databases, and organizational tools. It provides a centralized base from where all customer-focused activities are performed.
Financial institutions can vary greatly, from traditional and investment banks to hedge funds and insurance agencies, but they all share a common objective: to create, build, and strengthen customer relationships. Financial CRM software can help by following customers from first contact through ongoing account maintenance, ensuring that client needs are taken care of for improved customer satisfaction. A financial services CRM solution aims to maximize customer satisfaction and revenue, ensure compliance with stringent industry restrictions and regulations, and bring unrelated tools into a centralized system.
Common features of a financial services CRM
Systems vary between vendors in terms of pricing, deployment options, and scale. However, it is important to look for the following features in your financial services CRM:
- Contact databases
- Sales pipeline
- Lead and opportunity management
- Workflow customization
- Customer price quoting
- Integrated billing
- Calendars and scheduling
- Automated alerts and notifications
- Relationship modeling
- Financial account management
Benefits of financial services CRM
Financial services CRM benefits businesses in a number of ways.
Lead nurturing and quick conversion
A good financial services CRM tool offers visibility of every stage of the sales journey. It reminds users when they should contact customers, tracks and nurtures leads, and facilitates collaboration with colleagues.
Improved customer experience
Even if a business has a small range of products, what s more important is that the team has the ability to solve problems quickly and answer questions from customers sufficiently without referring them to another department. With a financial services CRM tool, the team is equipped to answer all questions quickly without difficulty.