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    Ecommerce 1 min read
    Eye track, or eye tracking technology uses a combination of an eye-tracker device to capture a person’s eye motion or point of gaze and software, which is used to record and analyze the digital images from the device. Tracker devices are small digital video cameras that are mounted on a computer monitor and angled to capture at eye level or cameras that are mounted on glasses and headgear worm by the user.

    Eye tracking technology may be used as a replacement for a computer mouse, or in marketing, it is used for measuring and analyzing how people interact with products.