Acronym for DOT (as in DOT-COM) Brick And Mortar. DOTBAM refers to the online division or group of a traditional brick-and-mortar store. DOTBAMs are also called click-and-mortars.
Acronym for DOT (as in DOT-COM) Brick And Mortar. DOTBAM refers to the online division or group of a traditional brick-and-mortar store. DOTBAMs are also called click-and-mortars.