Acronym for DOT (as in DOT-COM) Brick And Mortar. DOTBAM refers to the online division or group of a traditional brick-and-mortar store. DOTBAMs are also called click-and-mortars.
DOTBAM
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Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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