A name for a type of software tool used in e-commerce or the name used to describe only the engine of a sales configuration system. The configurator manages the part of the sales system that enables customers to choose different components and options when making a purchase, such as item color and size or in the case of computer sales the configurator can be used to upgrade system components or allow the customer to select optional upgrades. It is often used to replace the need for human customer service or live intervention during the check-out process.
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