Competitive Price Intelligence

Competitive price intelligence (also called price intelligence) refers to the use of detailed analytics to create and optimize a retailer’s pricing strategy. For example, a retailer might use price intelligence tools to scan the Web for pricing data, then use competitive price intelligence software to optimize its pricing based on the accumulated pricing data in order to better compete in the market and improve sales.

Competitive Price Intelligence Platforms

Most competitive price intelligence software and platforms provide retailers with the tools required to analyze industry pricing and obtain information on current market prices, detailed analytics to help make informed business decisions about pricing and the tools to measure the effectiveness of a competitive pricing strategy.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Related Articles

Human Resources Management System

A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...

How To Defend Yourself Against Identity Theft

Almost every worldwide government agency responsible for identity theft issues will tell you the same thing: The first step to fighting identity theft is...

Infographic

An infographic is a visual representation of information or data. It combines the words information and graphic and includes a collection of imagery, charts,...

Phishing

What is phishing? Phishing is a type of cybercrime in which victims are contacted by email, telephone, or text message by an attacker posing as...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...