Home / Definitions / Co-Branding


Vangie Beal
Last Updated May 24, 2021 7:38 am

A type of affiliate marketing where the affiliate uses their own branding to send visitors through affiliate links. For example, an affiliate may set up their own branded Web store. However, when visitors click a product link, the link is an affiliate link to purchase the product from the online advertiser.

See “How Affiliate Marketing Works” in the Did You Know… section of Webopedia.