CDI

Short for Customer Data Integration, it is the combination of the technology, processes, and services needed to create and maintain an accurate, timely and complete view of the customer across multiple channels, business lines, and, potentially, enterprises, where there are multiple sources of customer data in multiple application systems and databases. [Adapted from Gartner Research]

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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