Behavioral Email Marketing

In email and online marketing, behavioral email marketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to collect data about an email subscriber so they can target specific campaigns to that person based on their behavior.

Data about the user is collected in a database, which also integrates Web analytics and email data. When the marketer directs an email to the user, it is very relevant to that specific subscriber, based on the data collected and their most recent tracked behavior.

 

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

The Complete List of 1500+ Common Text Abbreviations & Acronyms

Text Abbreviations reviewed by Web Webster   From A3 to ZZZ we list 1,559 SMS, online chat, and text abbreviations to help you translate and understand...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

First to Fifth Generations of Computers

Reviewed by Web Webster   Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

Hackerspace Definition & Meaning

What is a hackerspace? A hackerspace, also known as a hacklab, incubator, or hackspace,...

Random Access Memory (RAM)...

Random Access Memory (RAM) reviewed by Web Webster   Random Access Memory (RAM) is a...

OEM – original equipment...

OEM - Original Equipment Manufacturer reviewed by Web Webster OEM (pronounced as separate letters)...