In email and online marketing, behavioral email marketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to collect data about an email subscriber so they can target specific campaigns to that person based on their behavior.
Data about the user is collected in a database, which also integrates Web analytics and email data. When the marketer directs an email to the user, it is very relevant to that specific subscriber, based on the data collected and their most recent tracked behavior.
