Bait Advertising

A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online advertisement to encourage potential customers to click through to their Web site. The low-priced item is often not available so the consumer is offered a similar, but more expensive item for purchase. Also called bait and switch advertising.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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