Bait Advertising
Updated on:
A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online advertisement to encourage potential customers to click through to their Web site. The low-priced item is often not available so the consumer is offered a similar, but more expensive item for purchase. Also called bait and switch advertising.
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Related Articles
Virtual Private Network (VPN)
A virtual private network (VPN) encrypts a device's Internet access through a secure server. It is most frequently used for remote employees accessing a...
Gantt Chart
A Gantt chart is a type of bar chart that illustrates a project schedule and shows the dependency between tasks and the current schedule...
Input Sanitization
Input sanitization is a cybersecurity measure of checking, cleaning, and filtering data inputs from users, APIs, and web services of any unwanted characters and...
IT Asset Management Software
IT asset management software (ITAM software) is an application for organizing, recording, and tracking all of an organization s hardware and software assets throughout...
Definitions
ScalaHosting
ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...
Development
HRIS
Human resources information system (HRIS) solutions help businesses manage multiple facets of their...
Definitions
Best Managed Service Providers...
In today's business world, managed services are more critical than ever. They can...