Average Revenue Per User

Average Revenue Per User (ARPU) is a financial performance benchmark in the telecom industry that measures the average monthly revenue generated per customer. Originally used by telephone carriers, the term has been adapted to other telecom industries and is now used by carriers providing services such as Internet connection, cable services, cellphone, pager, VoIP services and so on.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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