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Affirmative Consent

Vangie Beal
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In e-mail marketing, affirmative consent is the request by a Web site reader to receive advertising or promotional information via e-mail newsletters through an opt-in form on the Web site.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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Webopedia is an online dictionary and Internet search engine for information technology and computing definitions.

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