AdSense

Google AdSense is an advertising program launched by Google in 2003 that allows website publishers to display targeted text, video, or image advertisements on website pages. The ads are administered, sorted, and maintained by Google, but are created and paid for by advertisers looking to promote their products. Revenue is generated on either a per-click or per-impression basis, and the amount the site owner makes varies depending on what the advertiser paid for the ad to be placed. Signing up for AdSense is free and provides opportunities for site owners to generate revenue from website traffic.

Site owners can use AdSense by placing code into their webpages to make ad space available. They can choose which types of ads run and where on the page they will appear. From there, advertisers bid to show ads in those spaces. The highest-paying ads will appear, and the site owner gets 68 percent of the click amount.

Site owners use AdSense because of the security between advertiser and publisher, the variety of ad formats and types, ease of payment (Google pays monthly by direct deposit if the amount is over $100), and the ability to run ads on mobile devices and RSS feeds. While there are a lot of benefits to using AdSense, there are also drawbacks. Google can terminate an account at any moment, and it’s not very forgiving if rules are broken. In addition, site owners need substantial traffic in order to make money, and once an ad is clicked on, the visitor is redirected and leaves the publisher’s page.

Types of Google AdSense ads

Google currently offers a number of different AdSense types, including:

  • Text: An ad that uses words and comes in a variety of sizes. The color of the box, text, and link is customizable.
  • Image: Graphic ads that also come in a variety of sizes. Publishers can choose an ad feed option to mix both text and image ads.
  • Rich Media: Interactive ad that includes HTML, video, and flash.
  • Video: Video formats include linear video ads, overlay ads that display AdSense text, and display ads over the video content.
  • AdSense for Search: Allows site owners to have a Google search box on their website. When a user enters a term, a search result page displays AdSense ads. Site owners can customize the scheme of the page to correlate with website branding.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

The Complete List of 1500+ Common Text Abbreviations & Acronyms

Text Abbreviations reviewed by Web Webster   From A3 to ZZZ we list 1,559 SMS, online chat, and text abbreviations to help you translate and understand...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

Generations of Computers (1st to 5th)

Reviewed by Web Webster Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

Pareto Principle

The Pareto Principle holds that 80 percent of consequences can come from 20...

Thumb Drive

A thumb drive, or USB flash drive, is a small device with flash...

Pipeline

A pipeline is a figurative measurement of client or customer progress through a...