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Absolute Unique Visitor – Web Analytics

Vangie Beal
Last Updated May 24, 2021 7:34 am

In Web analytics, including Google Analytics, absolute unique visitor is a “visitor type” report that will count each visitor to your website only once during the date range you have selected. If the visitor was on your site prior to the date range selected this visitor would be sub-classified as a prior visitor. If the visitor did not land on your site prior to date range selected for the report they are classified as a first time visitor.

See also Web analytics and basic metrics.