Above The Fold

The portion of a Web page that is visible once the page has loaded, normally it is the very top part of a Web page. Above the fold is a key section of a Web site for advertisements and banner ads. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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