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Above The Fold

Vangie Beal
Last Updated May 24, 2021 7:34 am

The portion of a Web page that is visible once the page has loaded, normally it is the very top part of a Web page. Above the fold is a key section of a Web site for advertisements and banner ads. This term is derived from the newspaper industry, referring to the portion of the front page that is visible with the paper folded.