Enterprises Super Excited About IoT

Corporations are pretty stoked about the Internet of Things, if a new survey by QuinStreet Enterprise is any indication.

The survey of QuinStreet Enterprise readers – which includes Webopedia – attracted more than 600 responses in a matter of days, the most enthusiastic response to date to a QuinStreet Enterprise survey.

IoT Will Have Huge or Considerable Impact

Seventy percent of respondents believe that IoT will have a “huge” or “considerable” impact on their industry over the next five years (see graphic below). Over the next three years, IDC expects IoT sales to double to more than a billion-dollar market, so the enthusiasm is backed by real money.

Motivators for Exploring IoT

Surprisingly, the biggest driver of IoT may be that companies want to appear innovative to their customers. “Innovation” was the primary motivator for exploring IoT adoption, with enhancing the customer experience the top perceived benefit (see next two graphics).

For those early adopters already using IoT technology – about 15 percent of respondents, with another 14 percent in progress – corporate interests appear to be driving adoption more than IT or engineering interests.

Only 19 percent of respondents aren’t considering IoT adoption, but for all respondents, security concerns are the biggest obstacle to IoT adoption, followed by competing priorities.

And in a bit of good news for content sites like Webopedia, technology content sites were by far the most important source of information on IoT, with 60 percent of respondents rating them highly, a good 20 points higher than the next most important information source, which was peers and colleagues.

The full report can be downloaded (registration required).

This article was originally published on June 23, 2016