Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » W »

white hat SEO (search engine optimization)

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.

Contrast with Black Hat SEO.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
11 Tips to Boost Your Wi-Fi Signal

It's not just your lawnmower and household tools that your neighbor won't return. Our top picks include everything from updating device firmware... Read More »

Interesting Times: Transformation in the IT Channel

Business transformation will remain the buzzword of the moment as channel firms continue to assess the direction of their companies in the age of... Read More »

What is a Virtual Private network (VPN)?

Companies and organizations will use a VPN to communicate confidentially over a public network and to send voice, video or data. Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »