In Internet and online advertising
viral marketing is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth (or word-of-e-mail
) marketing. Viral marketing online uses blog and social networks to produce positive word-of-mouth brand awareness.
TECH RESOURCES FROM OUR PARTNERS
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.