Home / Definitions / Viral Marketing

Viral Marketing

Vangie Beal
Last Updated May 24, 2021 7:58 am

In Internet and online advertising viral marketing is a type of marketing technique that relies on and encourages people to pass along a marketing message by word-of-mouth (or word-of-e-mail) marketing. Viral marketing online uses blog and social networks to produce positive word-of-mouth brand awareness.