sticky
(adj.) When used in terms of a Web site, sticky refers to a site??s ability to keep visitors on the site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors "stick" to the site).
A site??s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site looking for. For example, in addition to original content that may be the main reason for visits, a site may add a glossary, stock quotes, games, community forums, news feeds and/or chat rooms to make the site more appealing to visitors. Also, sites can add special features to set themselves apart from competitors, such as the ability to communicate with the content??s authors, the ability to personalize the site, contests, and numerous hyperlinks to other pages of the site -- all elements that entice a visitor not just to stay on the site but to return frequently.
A Web site??s stickiness is important to online advertisers because the longer visitors stay on the site the more exposure those visitors have to potential advertising.
Featured Partners Sponsored
-
1
enterprise application
An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...
-
2
open source
Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...
-
-
3
CPU - Central Processing Unit
Definition: CPU is the abbreviation for central processing unit. The CPU is the brains of the computer where most calculations take place.
-
4
mobile operating system
An operating system for mobile devices.
-
5
Facebook
The name of a social networking site (SNS) that connects people with friends and others who work, study and live around them.
-
6
ERP - Enterprise Resource Planning
Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...
-
7
RSA Secure ID
RSA SecurID ( “SecurID”) is a two-factor authentication technology that is used to protect network resources.
-
8
ecommerce remarketing
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email...
-
9
Wi-Fi
A popular wireless networking technology that provides high-speed Internet and network connections.
-
10
RAM
Pronounced ramm, acronym for random access memory, a type of computer memory that can be accessed randomly; that is, any byte of memory can be...
-
11
biometrics
The study of measurable biological characteristics. In computer security, biometrics refers to authentication techniques that rely on physical...
Connect with Webopedia
-
-
Cloud Computing White Papers and Resources for Small Businesses
Keeping track of cloud computing trends, research and statistics gives small businesses knowledge and a solid foundation to get the most value...
