Main » TERM » S »

sticky

(adj.) When used in terms of a Web site, sticky refers to a site��s ability to keep visitors on the site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors "stick" to the site).

A site��s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site looking for. For example, in addition to original content that may be the main reason for visits, a site may add a glossary, stock quotes, games, community forums, news feeds and/or chat rooms to make the site more appealing to visitors. Also, sites can add special features to set themselves apart from competitors, such as the ability to communicate with the content��s authors, the ability to personalize the site, contests, and numerous hyperlinks to other pages of the site -- all elements that entice a visitor not just to stay on the site but to return frequently.

A Web site��s stickiness is important to online advertisers because the longer visitors stay on the site the more exposure those visitors have to potential advertising.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Text Messaging & Chat Abbreviations

From A3 to LOL and ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Slideshow: History of Microsoft Operating Systems

Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »

STUDY GUIDES
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »

Computer Architecture Study Guide

Computer architecture provides an introduction to system design basics for most computer science students. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »