Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » S »

sticky

(adj.) When used in terms of a Web site, sticky refers to a site��s ability to keep visitors on the site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors "stick" to the site).

A site��s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site looking for. For example, in addition to original content that may be the main reason for visits, a site may add a glossary, stock quotes, games, community forums, news feeds and/or chat rooms to make the site more appealing to visitors. Also, sites can add special features to set themselves apart from competitors, such as the ability to communicate with the content��s authors, the ability to personalize the site, contests, and numerous hyperlinks to other pages of the site -- all elements that entice a visitor not just to stay on the site but to return frequently.

A Web site��s stickiness is important to online advertisers because the longer visitors stay on the site the more exposure those visitors have to potential advertising.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Have We Become a World of Addicts?

It's hard to imagine our lives without smartphones. But people who suffer separation anxiety when they don't have their phones nearby may be in... Read More »

13 Best Free Android Apps

From secure messaging to document editing, our top free must-have apps have been rated, reviewed and named the best free Android apps of 2015. Read More »

The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »