An online marketing slang term coined by Charles Nicholls, founder of SeeWhy, to describe any customer that spreads your offers and promotions through social networks
. Social networking sites
make it incredibly easy for your "sneezer" customer to share promotions and positive word-of-mouth marketing about your business in a single click with his or her network of friends.
See also "Social Networking Sites" in the Quick Reference section of Webopedia.
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