Web content management (WCM) is a bundled or stand-alone application used to create, manage, store and deploy content on Web pages. Web content types can include text, graphics and photos, video or audio, and application code that renders other content or interacts with the visitor. WCM may also catalog or index content, select or assemble content at runtime, or deliver content to specific visitors in a personalized way or in different languages. [Source: Gartner]
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