SEO Services

Search engine optimization (SEO) services are services offered by a marketing agency to help a company improve a website or web page so it increases organic traffic quality and quantity from search engines. Successful SEO means a web page will be more likely to appear higher on a search engine results page (SERP). The most popular search engine is Google, but other search engines (Bing, Yahoo, DuckDuckGo, etc.) also have their own unique algorithms for crawling web pages and returning the top search results.

Most commonly, a company hires an SEO service provider to improve its organic Google search result listings for a particular set of relevant keywords.

Top search engine optimization services

SEO service providers should include these key services in their offerings:

SEO audit

An SEO audit is the process of analyzing how well a web presence relates to SEO best practices. An SEO provider should take an in-depth look into a company’s current strategy and analyze where the company excels and where it needs improvement. The audit will look at website features that are traditionally used to determine a website’s SERP ranking including broken links, page titles, and image alt text.

Competitor analysis

Competitive analysis involves researching the links, keywords, and content of competing websites in order to reverse-engineer the most successful elements of these tactics into a company’s own SEO strategy. An SEO provider should research online and offline competitors and adjust a company’s SEO strategy accordingly.

Custom strategy

An SEO provider should tailor a company’s SEO approach to their niche and specifications in order to get the most return on investment; a customized strategy is a large priority for most customers.

Off-page optimization

Off-page optimization focuses on building links from authoritative and relevant sites. Link building drives traffic back to a company’s website and shows search engines that a site is reputable.

On-page optimization

On-page optimization focuses on user experience and optimizing page content for relevant keywords. An SEO provider will research relevant keywords that have strong search volume, ensure on-page content satisfies the user’s search query and intent, and balances internal links with relevant and reputable outbound links.

Monthly reports

An SEO provider should provide monthly performance reports that detail how well the implemented SEO strategy is working. This report may cover organic traffic, conversion rate, and rankings in search results.

Popular SEO Service providers

Top vendors providing SEO services include:

  • Straight North
  • Ignite Visibility
  • WebFX
  • SocialSEO
  • Victorious

 

 

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

List of Windows Operating System Versions & History [In Order]

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

What are the Five Generations of Computers? (1st to 5th)

Reviewed by Web Webster Each generation of computer has brought significant advances in speed and power to computing tasks. Learn about each of the...

Hotmail [Outlook] Email Accounts

Launched in 1996, Hotmail was one of the first public webmail services that could be accessed from any web browser. At its peak in...

SHA-256

SHA-256 is an algorithm used for hash functions and is a vital component...

Document Management System

A document management system is an automated software solution businesses and organizations use...

Conti Ransomware

Conti ransomware first emerged in 2020. It uses a ransomware as a service...