Osborne Effect

The term used to describe a negative outcome from a company prematurely releasing information about future products and impacting sales of their current products. The Osborne Effect is normally seen when the company misjudges the timing for announcing the future products.

The phrase “Osborne Effect” is derived from the late 80’s when a company called Osborne Computer Corp. introduced the first popular portable computer. Osborne made the mistake of pre-announcing a successor machine months before it could be delivered and sales of its existing line dried up sending the company into a tailspin it never recovered from.

See also “Google laughs off the Osborne Effect” on InternetNews.com Blogs.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.

Related Articles

Virtual Private Network (VPN)

A virtual private network (VPN) encrypts a device's Internet access through a secure server. It is most frequently used for remote employees accessing a...

Gantt Chart

A Gantt chart is a type of bar chart that illustrates a project schedule and shows the dependency between tasks and the current schedule...

Input Sanitization

Input sanitization is a cybersecurity measure of checking, cleaning, and filtering data inputs from users, APIs, and web services of any unwanted characters and...

IT Asset Management Software

IT asset management software (ITAM software) is an application for organizing, recording, and tracking all of an organization s hardware and software assets throughout...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...