Mobile Application Management (MAM)

Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.

Mobile Application Management can apply to company-owned mobile devices as well as BYOD (“Bring Your Own Devices”). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).

Mobile Application Management vs. Mobile Device Management

MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise as well as the use of applications on these devices Mobile Application Management’s sole focus is on securing sensitive enterprise apps and their data.

Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.

Forrest Stroud
Forrest Stroud
Forrest is an experienced, entrepreneurial and well-rounded professional with 15+ years covering technology, business software, website design, programming and more.

Top Articles

The Complete List of 1500+ Common Text Abbreviations & Acronyms

UPDATED: This article was updated April 6, 2021 by Web Webster   From A3 to ZZZ we list 1,559 text message and online chat abbreviations to...

How to Create a Website Shortcut on Your Desktop

UPDATED: This article was updated April 6, 2021 by Web Webster   This Webopedia guide will show you how to create a desktop shortcut to a...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

What are the 5 Generations of Computers?

UPDATED: This article was updated on April 6, 2021 by Web Webster   Learn about each of the 5 generations of computers and major technology developments...

Random Access Memory (RAM)...

UPDATED: This article Updated April 6, 2021 by Web Webster   Random Access Memory (RAM)...

OEM – original equipment...

UPDATED: This article was updated April 6, 2021 by Web Webster OEM (pronounced as...

Best ERP Software for...

UPDATED: This page was updated April 6, 2021 by Web Webster   Enterprise resource planning...