Mobile Application Management (MAM)

Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.

Mobile Application Management can apply to company-owned mobile devices as well as BYOD (“Bring Your Own Devices”). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).

Mobile Application Management vs. Mobile Device Management

MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise as well as the use of applications on these devices Mobile Application Management’s sole focus is on securing sensitive enterprise apps and their data.

Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.

Forrest Stroud
Forrest Stroud
Forrest is a writer for Webopedia. Experienced, entrepreneurial, and well-rounded, he has 15+ years covering technology, business software, website design, programming, and more.

Related Articles

Human Resources Management System

A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...

How To Defend Yourself Against Identity Theft

Almost every worldwide government agency responsible for identity theft issues will tell you the same thing: The first step to fighting identity theft is...

Infographic

An infographic is a visual representation of information or data. It combines the words information and graphic and includes a collection of imagery, charts,...

Phishing

What is phishing? Phishing is a type of cybercrime in which victims are contacted by email, telephone, or text message by an attacker posing as...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...