Mobile Application Management (MAM)

Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.

Mobile Application Management can apply to company-owned mobile devices as well as BYOD (“Bring Your Own Devices”). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).

Mobile Application Management vs. Mobile Device Management

MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise as well as the use of applications on these devices Mobile Application Management’s sole focus is on securing sensitive enterprise apps and their data.

Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.

Previous articleMicro-Virtualization
Next articleMicrovisor
Forrest Stroud
Forrest Stroud
Forrest is an experienced, entrepreneurial and well-rounded professional with 15+ years covering technology, business software, website design, programming and more.

Top Articles

Huge List Of Texting and Online Chat Abbreviations

From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top...

How To Create A Desktop Shortcut To A Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Creating a desktop...

The History Of Windows Operating Systems

Microsoft Windows is a family of operating systems. We look at the history of Microsoft's Windows operating systems (Windows OS) from 1985 to present...

Hotmail [Outlook] Email Accounts

  By Vangie Beal Hotmail is one of the first public webmail services that can be accessed from any web browser. Prior to Hotmail and its...

Supply Chain Definition &...

A supply chain is a network between an organization and its suppliers to...

Relational Database Definition &...

A relational database stores and connects data in tables and columns, emphasizing the...

Common Business-Oriented Language (COBOL)...

What is COBOL? COBOL stands for Common Business-Oriented Language. It is a 60-year-old programming...