Macrovision (Rovi, TiVo)

Macrovision is a company that sells copy protection products. Macrovision Corp. has developed and sold copy protection products for VHS, and later a system for DVDs which prevented the copying of DVDs to VHS. Macrovision also offers copy protection solutions for software license tracking, and copy protection for computer games, as well as others. The video encoding technology found on DVDs is also called Macrovision, named after the company.

Milestones: Macrovision changed its name to Rovi Corporation in 2009 and later acquired TiVo Inc. for $1.1 billion in 2016 and the company now operates under the TiVo brand.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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