Inbound CRM

Inbound customer relationship management (CRM) is the term used to describe customer experience when the customer initiates the contact with the business first. The contact can be initiated through any means of communication, including an inbound call center or via the business online website.

Often, inbound CRM is a part of the sales or customer support relationship.

 

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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