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Inbound CRM

Vangie Beal
Last Updated December 20, 2021 11:16 am

Inbound customer relationship management (CRM) is the term used to describe customer experience when the customer initiates the contact with the business first. The contact can be initiated through any means of communication, including an inbound call center or via the business online website.

Often, inbound CRM is a part of the sales or customer support relationship.