Geo-Fence

Geo-fencing, or geofencing, is a term that refers to software tools or applications that utilize global positioning systems (GPS) or radio frequency identification (RFID) to establish a virtual perimeter or barrier around a physical geographical area.

Geo-fence apps and tools monitor when mobile devices or other physical objects enter or exit an established geo-fenced area and provide administrators with alerts when there s a change in status for a device. These alerts can take the form of text messages, e-mail notifications, phone calls or similar means of communication.

Popular Uses for Geo-Fencing

Geo-fencing is frequently deployed by companies to monitor and restrict the use of mobile devices beyond a geo-fenced perimeter. Another popular geo-fencing use is by advertisers to serve customized advertising content to potential or existing customers based on their current location and proximity to nearby retail locations.

Geo-fenced ads often provide higher conversion rates for companies as a result of being tied to a user s location as well as taking into account in many cases their personal shopping history and preferences.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

The Complete List of 1500+ Common Text Abbreviations & Acronyms

Text Abbreviations reviewed by Web Webster   From A3 to ZZZ we list 1,559 SMS, online chat, and text abbreviations to help you translate and understand...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

Generations of Computers (1st to 5th)

Reviewed by Web Webster Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

How to Find Your...

SSID is short for Service Set IDentifier. In layman’s terms, an...

Monday.com

Monday.com is a cloud-based work operating system that can be used for a...

Secure Socket Tunneling Protocol...

The secure socket tunneling protocol (SSTP) is a VPN protocol where...