ETL

ETL is the acronym for Extract, Transform, Load, three database functions that are combined into one tool to pull data out of one database and place it into another database.

What does ETL mean?

ETL diagram

ETL and business intelligence

ETL is an important part of today’s business intelligence (BI) processes and systems. It is the IT process from which data from disparate sources can be put in one place to programmatically analyze and discover business insights.

Top business intelligence software recommendations


1 Domo

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Build a modern business, driven by data. Connect to any data source to bring your data together into one unified view, then make analytics available to drive insight-based actions—all while maintaining security and control. Domo serves enterprise customers in all industries looking to manage their entire organization from a single platform.

Learn more about Domo

2 ClicData

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ClicData is the first end-to-end and 100% cloud-based business intelligence platform that allows you to easily connect, manage and visualize your data in beautiful dashboards.

You can build custom KPIs to measure the performance of your marketing campaigns, calculate ROI, compare your YoY or MoM sales vs. targets, or measure your profit margin without the need of IT. ClicData is the go-to reporting and data analytics tool for your entire company.

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3 Dundas BI

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Dundas BI is a flexible, customizable, and embeddable BI, reporting and data analytics platform with immense out-of-the-box functionality. Everything you need is all within a single BI platform. Dundas BI makes is easy to deliver company-wide, personalized reporting and analytics experiences to every user by seamlessly embedding analytics into your existing applications or web portals. Get more value from your data using a complete, end-to-end BI platform that adapts to your exact needs.

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4 Zoho Analytics

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Finding it difficult to analyze your data which is present in various files, apps, and databases? Sweat no more. Create stunning data visualizations, and discover hidden insights, all within minutes. Visually analyze your data with cool looking reports and dashboards. Track your KPI metrics. Make your decisions based on hard data. Sign up free for Zoho Analytics.

Learn more about Zoho Analytics

5 Ortto

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Ortto is an Australian-founded global marketing platform. They have empowered over 11,000 companies with their software. Ortto allows online businesses to unify their customer data with a CDP, segment key audiences across the customer lifecycle, activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. Teams at Microsoft, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Learn more about Ortto

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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