CRM Analytics

The term customer relationship management (CRM) analytics, also called customer analytics, is used to describe an automated methodology of processing data about a customer in order to make better business decisions.

CRM analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon. Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.

Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of CRM software.

Read next: 4 Solutions with the Smartest CRM Analytics

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Related Articles

Software Environment

A software environment is a collection of programs, libraries, and utilities that allow users to perform specific tasks. Software environments are often used by...

ClickUp

ClickUp is a cloud-based work and project management platform that enables teams to manage tasks, collaborate in real-time, gain insights via reporting, and more....

Chunk (Data Chunk)

A chunk, also called a data chunk, by RFC2960 SCTP (Stream Control Transmission Protocol) standards, is the term used to describe a unit of...

Blog Search Engine

A blog search engine is specifically focused on finding content in the blogosphere. Blog search engines only index and provide search results from blogs...

Agile Project Management

Agile project management enables business teams to approach their projects and tasks with...

Private 5G Network

A private 5G network is a private local area network (LAN) that utilizes...

Rich Communication Services (RCS)

Rich communication services (RCS) is a mobile messaging approach in which session initiation...