Customer Analytics – CRM Analytics

In CRM (customer relationship management) the term customer analytics also called CRM analytics is used to describe an automated methodology of processing data about a customer in order to make better business decisions.

Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon. Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.

Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.

Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

Huge List Of Texting and Online Chat Abbreviations

From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top...

How To Create A Desktop Shortcut To A Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Creating a desktop...

The History Of Windows Operating Systems

Microsoft Windows is a family of operating systems. We look at the history of Microsoft's Windows operating systems (Windows OS) from 1985 to present...

Hotmail [Outlook] Email Accounts

  By Vangie Beal Hotmail is one of the first public webmail services that can be accessed from any web browser. Prior to Hotmail and its...

Legacy Code Definition &...

Legacy code refers to source code that has been inherited from a previous...

Unregulated Power Supply Definition...

An unregulated power supply is a system that transforms input voltage into direct...

Cybersecurity Awareness Training Definition...

Cybersecurity awareness training informs employees of the attack surfaces and vectors in their...