Another term for Smart TV, connected TVs are designed to provide a more immersive experience for television viewers by delivering interactive features such as Web browsing, social networking, video-on-demand and video streaming in addition to regular television content.
Television manufacturers currently sell a wide variety of connected TVs, and users of existing non-connected TVs can add many of the connected features to their current TVs via connected TV-capable Blu-ray players and set-top boxes. Another option is to access free and premium connected TV content over the Web on desktop PCs, tablet computers, smartphones and similar devices.