customer analytics - CRM analytics
In CRM (customer relationship management) the term customer analytics —also called CRM analytics — is used to describe an automated methodology of processing data about a customer in order to make better business decisions.
Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon. Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.
Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.
Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »Facts about Computer Science: Education and Jobs
The following computer science facts and statistics provide a quick introduction to the changing trends in education and related careers. Read More »Texting & Chat Abbreviations
From A3 to ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting lingo. Read More »
Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »Computer Architecture Study Guide
Computer architecture provides an introduction to system design basics for most computer science students. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »