Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » O »

opt-in e-mail

A term that refers to promotional e-mails that have been requested by the individual receiving them. Unlike spam promotional e-mails that get sent out to large lists of recipients without regard to whether or not they want the information, opt-in e-mails are only sent to people who specifically request them.

Opt-in e-mails are targeted and often personalized and carry information about specific topics or promotions that users are interested in learning about. Typical opt-in e-mails contain newsletters, product information or special promotional offers. For example, if a user frequented a Web site that sold books and music online, that user could "opt in" to receive announcements when his favorite author or musician released new material. The promotional e-mail may even present the recipient with a special promotional offer to purchase the product at a discount available only to those on the opt-in list.

Spammers, however, have found a way to use the opt-in feature to their advantage. Spam e-mails often come with opt-in features in fine print or obscured somewhere in the body of the e-mail with text that reads something to the effect of "Failure to respond to this e-mail will automatically opt-in the recipient to future mailings." The strategy of responding to the spam and asking to be removed from future mailings also has critics as some claim that responding to a spam e-mail with a request to be removed from the mailing list signals that the e-mail address is a working address and the address can then be passed on to other spammers.

Also see Getting Rid of Spam in the Did You Know section of Webopedia.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Slideshow: 5 Hot Holiday Gifts for Tech Enthusiasts

From cute electronic toys to VR gaming, here are 5 hot gifts to give to your special tech enthusiast this holiday season. Read More »

What's Hot in Tech: AI Tops the List

Like everything in technology, AI touches on so many other trends, like self-driving cars and automation, and Big Data and the Internet of Things... Read More »

DevOp's Role in Application Security

As organizations rush to release new applications, security appears to be getting short shrift. DevSecOps is a new approach that holds promise. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »