Freemium is an amalgamation of the words "free" and "premium" that refers to services, software programs or mobile apps that are offered to users free of charge, but typically with limited functionality, advertiser support or additional features that are only available for a premium charge. The freemium software business model originated with shareware software, where users are able to download software and try it free of charge but only for a limited time or with a restricted feature-set.
The freemium software model has become extremely popular recently with the debut of freemium apps and in-app purchases in the Apple App Store following the release of iOS 3.0. Freemium mobile apps such as Temple Run and Dragonvale are available for download on iOS-powered devices like the iPad and iPhone without charge, but users typically have the option to pay for additional features like power-ups, virtual money, restricted levels, special characters, boosts, etc. via in-app purchases.
Freemium apps now gross more than paid apps in the Apple App Store, with estimates of more than 65 percent of all revenue generated in the App Store from in-app purchases for freemium apps.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
Like everything in technology, AI touches on so many other trends, like self-driving cars and automation, and Big Data and the Internet of Things... Read More »DevOp's Role in Application Security
As organizations rush to release new applications, security appears to be getting short shrift. DevSecOps is a new approach that holds promise. Read More »Slideshow: Easy Editorial SEO Tips to Boost Traffic
This slideshow reviews five easy on-page editorial SEO tips to help drive organic search engine traffic, including the page title, heading,... Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »The 7 Layers of the OSI Model
The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »