Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

customer analytics - CRM analytics

In CRM (customer relationship management) the term customer analytics also called CRM analytics is used to describe an automated methodology of processing data about a customer in order to make better business decisions.

Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon.  Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.

Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.

Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Taking Ownership through Digital Governance

Taking ownership of our own misjudgments or simple forgetfulness takes a healthy amount of humility and some honest self-assessment. Yet sometimes... Read More »

Have We Become a World of Addicts?

It's hard to imagine our lives without smartphones. But people who suffer separation anxiety when they don't have their phones nearby may be in... Read More »

13 Best Free Android Apps

From secure messaging to document editing, our top free must-have apps have been rated, reviewed and named the best free Android apps of 2015. Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »