Main » TERM » C »

customer analytics - CRM analytics

In CRM (customer relationship management) the term customer analytics also called CRM analytics is used to describe an automated methodology of processing data about a customer in order to make better business decisions.

Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon.  Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.

Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.

Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Text Messaging & Chat Abbreviations

From A3 to LOL and ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting... Read More »

SEO Dictionary

From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »

Slideshow: History of Microsoft Operating Systems

Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »

STUDY GUIDES
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »

Computer Architecture Study Guide

Computer architecture provides an introduction to system design basics for most computer science students. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »