Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

customer analytics - CRM analytics

In CRM (customer relationship management) the term customer analytics also called CRM analytics is used to describe an automated methodology of processing data about a customer in order to make better business decisions.

Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon.  Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.

Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.

Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Slideshow: 5 Hot Holiday Gifts for Tech Enthusiasts

From cute electronic toys to VR gaming, here are 5 hot gifts to give to your special tech enthusiast this holiday season. Read More »

What's Hot in Tech: AI Tops the List

Like everything in technology, AI touches on so many other trends, like self-driving cars and automation, and Big Data and the Internet of Things... Read More »

DevOp's Role in Application Security

As organizations rush to release new applications, security appears to be getting short shrift. DevSecOps is a new approach that holds promise. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »