customer analytics - CRM analytics
In CRM (customer relationship management) the term customer analytics —also called CRM analytics — is used to describe an automated methodology of processing data about a customer in order to make better business decisions.
Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon. Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.
Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.
Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »20 Ways to Shorten a URL
If you need to shorten a long URL try this list of 20 free online redirection services. Read More »Top 10 Tech Terms of 2015
The most popular Webopedia definitions of 2015. Read More »
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »The Five Generations of Computers
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »