customer analytics - CRM analytics
In CRM (customer relationship management) the term customer analytics —also called CRM analytics — is used to describe an automated methodology of processing data about a customer in order to make better business decisions.
Customer analytics exploits behavioral data to identify unique segments in a customer base that the business can act upon. Information obtained through customer analytics is often used to segment markets, in direct marketing to customers, predicate analysis, or even to guide future product and services offered by the business.
Customer analytics is considered to be a type of OLAP (Online Analytical Processing), a category of software tools that provides analysis of data stored in a database. It is also an important element of a CRM system.
Learn more about CRM, business intelligence and business analytics on EnterpriseAppsToday.
From the widest view, everything that we include under the heading of mobile has irrevocably changed IT's relationship with the rest of the... Read More »Choosing an Enterprise Storage Implementation
When you deploy a new enterprise storage system, you must decide whether to design and build your own storage system or to utilize a cloud-based... Read More »Big Data Analytics Expert Predictions
In this Webopedia Did You Know...? article we look at three big data expert predictions for 2014. Read More »
Keeping track of big data trends, research and statistics gives IT professionals a solid foundation to plan big data projects. Here are 15... Read More »Enterprise Storage Vendors
There's a number of vendors that sell enterprise storage hardware or offer cloud-based enterprise storage. View Webopedia's Enterprise storage... Read More »50 Cloud Computing Terms Defined
From planning a private cloud project to finding an online cloud storage provider, Webopedia's A-Z Cloud Computing Glossary will help you... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Enterprise Mobility Exchange results show continued growth and emphasis on mobility. CIOInsight breaks down the numbers here. »
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »