Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

cloaking


(1) Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-and-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

(2) In e-mail distribution, cloaking is the act of masking the name and address of the sender so that the recipient does not know who sent the e-mail.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Keeping Data Secure Is Tougher than Ever

If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and... Read More »

Windows XP: Move Along, There's Nothing to See Here

After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final... Read More »

Report: The Role of Big Data in the Marketing Industry

According to a new study from Infogroup Targeting Solutions, we can expect to see companies spend heavily on big data marketing initiatives in... Read More »

QUICK REFERENCE
Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »

15 Important Big Data Facts for IT Professionals

Keeping track of big data trends, research and statistics gives IT professionals  a solid foundation to plan big data projects. Here are 15... Read More »

Enterprise Storage Vendors

There's a number of vendors that sell enterprise storage hardware or offer cloud-based enterprise storage. View Webopedia's Enterprise storage... Read More »