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business analytics

Abbreviated as BA, business analytics is the combination of skills, technologies, applications and processes used by organizations to gain insight in to their business based on data and statistics to drive business planning. Business analytics is used to evaluate organization-wide operations, and can be implemented in any department from sales to product development to customer service.

Business analytics solutions typically use use data, statistical and quantitative analysis and fact-based data to measure past performance to guide an organization's business planning.

See business intelligence.
Learn more about business analytics, business intelligence and CRM on eCRM Guide.

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