New ways of collecting and analyzing data are creating new opportunities for companies to gain an edge over their competitors and grow their profits. But while data has the potential to create profits, it also has the potential to take them away. If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and reputation.
Security Threats are Proliferating Fast
One thing I've learned during my tenure as editor of eSecurity Planet is that security threats are proliferating so fast, it's tough for even the experts to keep up with them. The most disconcerting thing about high-profile breaches like those at Target and Neiman-Marcus is how long it can take to discover them and how difficult it can be to pinpoint specific methods used by attackers. Hackers themselves have trouble keeping up, as evidenced by a hapless group of attackers who boasted of breaching a British bank website only to discover they had actually attacked a phishing site.