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Traffic Sources – Web Analytics

Vangie Beal
Last Updated May 24, 2021 7:57 am

In Web analytics, including Google Analytics, traffic sources is a report that provides an overview of the different kinds of sources that send traffic to your Web site, for example direct traffic (clicks from bookmarks or visitors who know your URL) or Web search engines. The metrics you will find under the general topic of traffic sources in analytics programs are as follows:

See also Web analytics and basic metrics.