service that enables users to skip the IVR
(interactive voice response) menu of a company they are dialing to navigate immediately to the person within the company they want to talk to. Deep dialing was developed by Fonolo as a service to cut down on the time and frustration involved in contacting large, complex organizations over the phone. The deep-dialing process, according to Fonolo, is simple: You find the particular company you want to contact on Fonolo’s Web site, visually scan through the phone menu and click on the appropriate link. Fonolo then dials the company, navigates the phone system and calls your phone. You answer and are connected to the desired point in the phone menu.