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Banner Rotator

Webopedia Staff
Webopedia Staff
Updated on:
A program that randomly rotates the banner ads that are seen by users on a Web site so that each time the site is visited or refreshed a different banner ad will appear on the screen. Banner ad rotation is used frequently in the Web advertising industry because it is often cheaper than paying to place a static ad on a Web site.

Also called a banner ad rotator.

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.
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