Assortment Intelligence

In electronic commerce (ecommerce) terminology, assortment intelligence refers to a set of tools and software used to help online retailers track a competitor’s inventory and product supply. The software, in real-time, uses artificial intelligence, data-mining, and image-recognition algorithms allowing retailers to view, compare and analyze the differences between inventory.

Assortment intelligence reporting tools can then help a retailer determine what products competitors have — and do well on — and decide if they should add these products to an existing catalog.

Compare with Assortment Optimization

Assortment intelligence may also be referred to as assortment optimization; however, the focus of optimization is to ensure a retailer finds the optimal set of products to be carried and the correct levels of inventory for each product.

Also see competitive price intelligence.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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