Infographic: How Small Businesses Use Apps For Email Marketing

More and more businesses are jumping in the tech tools bandwagon to accomplish business marketing and communication goals.

A recent Constant Contact survey indicates that small businesses care most about growing long-term relationships with customers and their mailing list. Small businesses typically use a variety of marketing tactics, content, and tools including apps. With the growing popularity and use of smart phones and mobile apps, technology has become easier, cheaper, and more accessible to small businesses.

Editor’s Recommendation: Need help understanding mobile apps? Try these Webopedia small business IT definitions: app, mobile application, iPad app, app store.

According to constant Contact, most small businesses use applications that integrate with Constant Contact to fuel the growth of their mailing list. Leading the pack are businesses marketing primarily to consumers, with 72 percent of respondents growing their list through apps that integrate with Constant Contact.

This small business infographic provides a graphical look at how you can use different apps to drive email marketing list growth.

How Small Businesses Use Apps for Email Marketing

Editor’s Recommendation: Small Business Marketing – Free Web Marketing Tools & Strategies

This article was originally published on March 19, 2012

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.

Related Articles

Embedded Analytics

Embedded analytics brings self-service business intelligence to everyday application users.

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their workforce operations. They provide a central platform for human resources professionals...

Complete List of Cybersecurity Acronyms

Cybersecurity news and best practices are full of acronyms and abbreviations. Without understanding what each one means, it's difficult to comprehend the significance of...

Human Resources Management System

A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...

Accenture

Accenture is a global professional services company that specializes in information technology (IT)...

Gartner

Gartner is a world-renowned information technology (IT) consultancy and advisory firm that conducts...

Coursera

Coursera is an online education platform that offers a variety of courses and...