Marketing Project Management

Marketing project management (MPM) is the overall administration, planning, and execution of a marketing campaign. It involves managing different teams of talented individuals to utilize their skills and knowledge in executing the plan and meeting goals.

Managing a marketing project, whether running an advertising campaign or building a brand, is a challenging and complicated process. A single mistake or miscommunication may ruin a brand. And a late submission of output could result in losing a prospect.

In MPM, maintaining a high level of communication is crucial, especially in keeping the team coordinated. It employs tools and methods to ensure tasks are carried out efficiently for a seamless campaign flow. It also incorporates research and data to evaluate project success and validate returns on investment.

MPM software main functions

  • Lay down project details, specific tasks each team must complete, and milestones to reach.
  • Track the progress and development of each task, which includes writing copies, creating content, publication, and content distribution.
  • Keep everyone on the same page, and every voice is heard through open communication.
  • Ensure all marketing assets align with the brand and overall strategy.
  • Take control of the flow and sharing of documents, images, videos, audios, and other creative content.

Using MPM software

A software platform for marketing project management enhances its processes by:

  • Simplifying and automating tasks and workflows.
  • Providing advanced tools for marketing campaigns.
  • Helping manage tasking, scheduling, and setting of milestones and timelines.
  • Managing communication, digital assets, and creative content.

A marketing project management software should address the needs of the team and provides the following features and functionalities:

  • Team management and communication
  • Creating and assigning tasks
  • Setting schedules and calendars
  • Message board to discuss project ideas
  • Reporting and performance assessment
  • Managing projects with clients
  • Confirm team availability for resource planning
  • Monitor tasks, projects, and objectives
  • Manage time-tracking and timesheets
  • Data, asset, and process controls
  • Resource management and financial reports
  • Track status and progress, milestones, and timelines
  • Content management and file sharing
  • Efficient collaboration

Webopedia Staff
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