Marketing Project Management

Marketing project management (MPM) is the overall administration, planning, and execution of a marketing campaign. It involves managing different teams of talented individuals to utilize their skills and knowledge in executing the plan and meeting goals.

Managing a marketing project, whether running an advertising campaign or building a brand, is a challenging and complicated process. A single mistake or miscommunication may ruin a brand. And a late submission of output could result in losing a prospect.

In MPM, maintaining a high level of communication is crucial, especially in keeping the team coordinated. It employs tools and methods to ensure tasks are carried out efficiently for a seamless campaign flow. It also incorporates research and data to evaluate project success and validate returns on investment.

MPM software main functions

  • Lay down project details, specific tasks each team must complete, and milestones to reach.
  • Track the progress and development of each task, which includes writing copies, creating content, publication, and content distribution.
  • Keep everyone on the same page, and every voice is heard through open communication.
  • Ensure all marketing assets align with the brand and overall strategy.
  • Take control of the flow and sharing of documents, images, videos, audios, and other creative content.

Using MPM software

A software platform for marketing project management enhances its processes by:

  • Simplifying and automating tasks and workflows.
  • Providing advanced tools for marketing campaigns.
  • Helping manage tasking, scheduling, and setting of milestones and timelines.
  • Managing communication, digital assets, and creative content.

A marketing project management software should address the needs of the team and provides the following features and functionalities:

  • Team management and communication
  • Creating and assigning tasks
  • Setting schedules and calendars
  • Message board to discuss project ideas
  • Reporting and performance assessment
  • Managing projects with clients
  • Confirm team availability for resource planning
  • Monitor tasks, projects, and objectives
  • Manage time-tracking and timesheets
  • Data, asset, and process controls
  • Resource management and financial reports
  • Track status and progress, milestones, and timelines
  • Content management and file sharing
  • Efficient collaboration

 

 

 

 

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.
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