Loss Leader

A slang term used to describe a company that is willing to lose money, or make less money, in order to attract a high-quality, long-term user base. For example the company may sell a product below cost, or offer their product free to attract customers.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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