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List Hygiene

Vangie Beal
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The term used to describe the process of maintaining an e-mail subscriber list. List hygiene includes taking care of unsubscribe requests, removing e-mail addresses that bounce, updating user e-mail addresses, and so on.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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