House Ad

In Online Advertising, house ad refers to a self-promotional ad that a company runs on their own Web site or Network of Web sites to use space left from unsold inventory. In electronic commerce, house ads are commonly used to display new products or special features to consumers while visiting your e-commerce Web site.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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