Enterprise Whuffie

A slang term coined by Steve Gillmor to mean “the reputation of importance that employees would be able to acquire by becoming known as experts in different areas”.

The reference originally appeared in Steve Gillmor’s eWeek column on Messaging and Collaboration that discusses Socialtext and the nature of relationships in enterprise social software.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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