In online advertising context-centric refers to the marketing practice of matching product advertisements with content on an affiliate’s Web site by placing the ad in context. For example, a merchant selling cookware may use affiliates with sites that focus on providing cooking-focused content. See also contextual advertising.
Context-Centric
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Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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