Click-Through

In Web analytics and advertising, click-through is the process of a visitor clicking on a web advertisement and going to the advertiser’s Web site. Also called ad clicks or requests. The click-through rate (CTR) measures the amount of times an ad is clicked by users versus the amount of times it’s been viewed but not clicked (impression).

Recommended Reading: How Affiliate Marketing Works.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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