Brand Advocate

In electronic commerce and online advertising, a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.

See also the Small Business Marketing Guide in the Quick Reference section of Webopedia.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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